Patrick McElroy is a Senior Associate with Strategic Initiatives Inc. He is as CEO/Founder of the Learning Content Exchange, Inc., a start-up creating knowledge marketplaces for the education marketspace. He is also in a senior leadership position with Star 1, a start-up telecommunications company offering advanced on-the-fly conference call services. Strategic Initiatives, Inc. is involved in both of these ventures. Mr. McElroy has also led successful consulting assignments on providing academic solutions in the higher education industry.

Before starting these ventures, Mr. McElroy built a distinguished reputation as a sales and marketing executive in the technology and publishing industries. He served as Director of Higher Education Marketing for Oracle where he developed, implemented and supported programs to transform the higher education sales team from product-focused to solutions-focused sales process. Conceived, developed and implemented unique product branding strategy for higher education segment. Combined, these efforts resulted in >100% growth in applications sales between 1998 to 2000.

Mr. McElroy also worked for Invest Learning and Simon and Schuster providing sales and marketing leadership. He was Director of Sales for Hawk Systems, Regional Marketing Manager for SCT, and sales professional for Media systems Corporation (Division of Harcourt Brace Jovanovich)

Mr. McElroy has an MBA from Pepperdine University and a BA in Communications/Psychology from the University of Washington.