To succeed, Knowledge Age enterprises must combine physical and virtual resources to forge "blended" products and services that create genuinely new experiences for learners, members, customers and clients. Strategic Initiatives pioneered the discovery of an "expeditionary" approach to strategy and product development that creates rapid prototypes products and then continuously refines them, based on customer feedback.  We use this approach to discover truly transformative solutions to user needs.

The end game from expeditionary development is achieving new value propositions that build competitive advantage.  For customers, value is based on three elements:  1) outcomes, 2) the experiences through which the outcomes are achieved, and 3) cost.   Achieving previously unobtainable value makes products, services and experiences indispensable to members, customers and learners.